Experience

Data Center Site Administrative Business Partner Oct 2021-Present
Google | US-DLS

A strategic thought partner to our site management team and global leads, I create and manage programs that enable Googlers to thrive and achieve business goals, develop inclusive events, build partnerships with cross-functional teams and the broader local community, and scale opportunities for efficiency and process improvements across Google data centers.

Core work:

• Lead site-wide internal communications ensuring consistency and tailoring voice, tone, and style to the audience and business goals while allowing for Googleyness and creativity

• Lead local community affairs programming, including community grants program, community service volunteer projects, and external events such as the Google Kids Robotics Workshop, in partnership with internal teams and the Robotics Education & Competition Foundation. Developed best practices for Google data centers to host this annual weekend event and managed all local event logistics, vendors, volunteers, and internal and external communications, including a promotional video and earned local media placements.

• Advise and partner with Site Leads and Area Lead to develop site and regional strategies, including culture programming, identifying growth and leadership opportunities, and strategically aligning communications, systems, and structures to best support our teams

• Lead employee engagement and DEI initiatives at the site, such as Employee Resource Groups, GoogleServe, Giving Week, Bike to Work Day, Mental Health & Wellbeing Month, and Site Strategy Committee, composed of Googlers representing individual site teams, to identify focus areas and strategies to improve and support a healthy site culture

• Cultural ambassador for the site, managing a budget of over $150,000 distributed across 18 different cost centers; responsible for planning, promoting, and executing inclusive events that facilitate team building, while adhering to Google policies and procedures

Notable Programs and Projects

Global Communications Lead for Global Data Centers (GDC) Perf Working Group - Led global communications for Global Data Centers Perf with feedback consistently strong-positive; instrumental in creating PA-wide global executive communications strategy and plan, including collaborating with the leadership team, People Ops and GDC DEI team, and establishing new communications structure that was also adopted by cross-org working groups, impacting 4,000+ data center Googlers.

Global Program & Communications Manager, Data Center Golden Utility Belt Award - Designed program branding and site promotions package, revamping the sites pages, implementing newsletter communication tool, and building a communications plan and strategy that resulted in org-wide amplification, including highlights in VP’s monthly video and the Global Server Operations monthly newsletter. Built nomination participation dashboard and managed award logistics, including distribution of non-cash spot bonuses, trophies, and swag to over 50 global award winners. Efforts in 2023 resulted in a 16% increase in nominations and over $30,000 in budgetary savings.

Global Program & Communications Manager, Data Center Financial Wellness Series - Independently developed, scaled, and launched virtual 4-part series for 2,300 data center Googlers 100% on-time, within scope, and under budget, with an average satisfaction of 88.5%. Drove further program development including visual and written comms, program charter, recruited and oversaw program logistics team, and acquired budget approval and program sponsorship by lelamcknight@, GDC / CSCO Global Lead and Chief Mental Health and Well-Being Advisor. Launched 10 additional sessions with a 42% increase in enrollments and average satisfaction of 88.6%.

Global Communications Lead, Site Reliability Engineering (SRE) Event Communications Workstream - Developed and streamlined communications to the global SRE community (4,000+ Googlers) for week-long event. Wrote, designed, and distributed daily newsletters, working cross-functionally with the SRE Comms, Cloud Communications, and Daily Insider editorial team to develop featured Daily Insider article, “SRE Turns 20!”

Global Communications SME, go/ABP Communications Committee - Contribute to the greater Global administrative communications plan and strategy by providing SME consultation on best practices, content development, and maintenance of the internal website, including updates to design and user experience and ongoing content management ensuring streamlined communications to the at-large administrative community.

Site Program Lead & Global Communications SME, Mental Health & Wellbeing Ambassador - Developed global communications to promote and drive participation in the Mental Health & Wellbeing Awareness Month programming for 4,000+ Googlers. Further developed employee engagement programs and communications for site-specific events and activities.

Previous Experience

Creative Director & Co-Founder
Spruce Supply Co | Dec 2017-Present

• Drive creative direction and strategy for all product design, branding, marketing, and communications

• Oversee all aspects of creative and communications process, from concept development to execution, ensuring compliance with business and client brand standards

• Develop annual growth strategy and manage project and business budgets and timelines to achieve annual sales and marketing goals

• Build relationships across CPG brands, clients, media, and industry partners

Marketing Communications Consultant
Marketing Communications Specialist
Creative Designer
Hood River Distillers | Jan 2019-Jan 2023

• Developed and led internal and external communications strategy (written, multimedia, design) for existing brand portfolio, company programming, and emerging brands

• Managed the creative output for 16 brands owned by the company, ensuring that each brand had a consistent visual identity and message across all channels

• Managed and scaled content initiatives, including cross-brand promotions and influencer campaigns, from ideation to execution with strong project management skills and attention to detail

• Collaborated with cross-functional teams (e.g., product development, sales, distribution) to ensure the brand vision consistently communicated across all channels

• Managed photo and video production and developed high-quality, on-brand visual content for use across all marketing channels, including ecommerce, social media, email, and advertising

• Developed and maintained relationships with external vendors, including creative agencies, photographers, videographers, and designers, to ensure the company’s access to high-quality creative talent

• Launched new brands to market including consulting on positioning, packaging, and communications strategies while partnering with external PR and creative agencies to align with the external strategy, brand standards, and tone

Digital Marketing & Merchandise Coordinator
Full Sail Brewing Co | Jan 2018-Dec 2018

• Developed and executed digital marketing and communications strategy for three nationally-distributed brands, including integrated social media, public relations, and web

• Optimized copy and landing pages for paid search and social campaigns

• Collected and analyzed data, identified trends and insights to achieve maximum ROI; reported results to executive team and board of directors

• Developed communications launch strategy for KYLA Hard Kombucha, an emerging brand of the premium hard kombucha category and helped to grow brand to top four in the category within 12 months of launch

• Managed influencer relations, including research, vetting, onboarding, and content strategy

• Managed design, creation, and inventory of all brand merchandise and point of sale, adhering to unique brand standards across the portfolio

Sales & Marketing Coordinator
Maryhill Winery | May 2014-May 2017

• Developed cross-functional programming with the sales, distribution, and winemaking teams

• Managed brand communications and strategy for digital and print media, including photography and videography, social media, web, and on and off-premise advertising

• Fostered relationships with external and internal partners and stakeholders, resulting in brand partnerships with Alaska Airlines, St Martin’s University, and Washington Wine Commission

• Collaborated with internal and external partners to plan, promote, and execute events, from large (4,000+ person) premium concerts to exclusive tasting events and tradeshows

Freelance Writer & Communications Consultant
Self-employed | Oct 2010-May 2014

• Developed written and visual content in partnership with the following national brands: 3M, Houzz, HGTV Gardens, Jo-Ann Fabrics & Craft Store, Apartment Therapy, Working Mother Magazine, and Flea Market Decor

• Managed integrated public relations and marketing for DIY lifestyle blog, including advertising, digital media, website, and graphic design

• Collected and analyzed data and performed continuous enhancements and improvements to design, content plan, and user experience

Executive Assistant / Business Operations

Advised, partnered and provided executive-level support to executive team and board of directors, including writing and providing SME consultation for internal and external communications, managing industry research, relationship building, internal and external events, employee engagement, calendar and travel planning

• Executive Assistant to the CEO
  Washington Dental Service Foundation | Nov 2008-Sep 2010

• Administrative Assistant to the Managing Partner
  Vulcan, Inc | Nov 2008-Sep 2010

• Executive Assistant to the CEO
  Cascadia Region Green Building Council | Dec 2006-Sep 2008

• Director of Operations
  Holmes Royer, LLP | Sep 2005-Sep 2006
  

Education

MA, Organizational Leadership | Gonzaga University

BA, History | Eastern Washington University

BA, Government | Eastern Washington University

Notable Certificates & Continuing Education:

Google Project Management Certificate | Coursera

Project Management Certificate | University of Virginia, Coursera

Social Media Marketing Certificate | Northwestern University, Coursera

Museum Studies Certificate | University of Washington

Paralegal Certificate | University of Washington